Alastair Nee, Senior Vice President, Digital Marketing - Firebrand
Zero-Click Marketing: 5 Winning Tactics When Nobody Clicks
by | Feb 18, 2026 | Blog, Digital Marketing, Marketing
The click is dying. And if you’re a marketer, that likely brings a wave of anxiety. For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated...AI Visibility Report: How Does Your Brand Stack Up in AI Search Results?
by Alastair Nee | Jan 14, 2026 | Blog, Digital Marketing, Marketing
The search landscape is undergoing the biggest shakeup since the advent of Google Search. While marketers have spent decades optimizing for Google, a quieter revolution has been taking place: AI platforms like Claude, Perplexity, ChatGPT, and Gemini are rapidly...8 GEO and SEO Predictions for 2026: What B2B Marketers Need to Know Now
by Alastair Nee | Dec 10, 2025 | Blog, Digital Marketing, Marketing
If I had a functioning crystal ball, I’d probably be on a beach somewhere instead of writing about search marketing predictions. But since fortune-telling isn’t a marketable skill (yet), let’s talk about what we can actually see coming down the...Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers
by Alastair Nee | Nov 12, 2025 | Blog, Digital Marketing, Marketing
The last several months have been very volatile for the organic search world. Most marketers have noticed their organic search traffic slipping and are hearing tough questions from executives who think SEO strategy or performance is to blame. But the reality is bigger...How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics
by Alastair Nee | Sep 9, 2025 | Blog, Digital Marketing, Marketing
Brand awareness has always been the unsung hero of marketing, but with buyers scrolling through new search result experiences and AI-generated answers, zero-click behavior is turning quality impressions at scale into gold. At the same time, erosion of brand trust,...word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word