Arman Khayyat, Author at Firebrand Communications
Differences Between SEO and GEO Content Creation You Must Know in 2026
by | Jan 21, 2026 | Blog, Digital Marketing, Marketing
As we kick off 2026 in this new age of Search, digital content creation is no longer a tale of one strategy to rule them all. The traditional playbook of Search Engine Optimization (SEO) has driven discoverability for decades, prioritizing keyword relevance,...Leveraging Reddit for B2B: Turn Real Conversations into Competitive Advantage
by Arman Khayyat | Nov 18, 2025 | Blog, Digital Marketing, Marketing
Updated on 01/26/2026 In a new zero-click age of saturated channels, the Reddit platform stands out uniquely as a venue for business-to-business (B2B) marketers. With highly specialised communities (subreddits), authentic peer-driven discussions, and a culture that...How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility
by Arman Khayyat | Oct 1, 2025 | Blog, Business, Digital Marketing, Marketing, SEO
Updated on 01/13/2026Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March...What is LLMs.txt and How Can It Boost Your GEO Efforts?
by Arman Khayyat | Aug 6, 2025 | Blog, Digital Marketing, Marketing
Updated on 01/26/2026 Large Language Models (LLMs) are rapidly growing as a new front end of search, powering AI assistants, chatbots, and search engine features that answer user queries directly instead of pointing to traditional links — and significantly changing...LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success
by Arman Khayyat | May 14, 2025 | Blog, Business, Digital Marketing, Marketing
Updated on 01/26/2026 LinkedIn is one of the most uniquely positioned platforms for B2B marketers when it comes to lead generation, combining scale, professional context, and targeting precision in a way no other ad platform does. As a network, LinkedIn has surpassed...