AidKit uses technology to delivery aid with dignity - PR Case Study
Public Relations Case Study
Using Technology to Deliver Aid
With Dignity
AidKit is an advanced technology platform for delivering cash assistance and guaranteed income to those who need it most. When AidKit approached Firebrand, its founders were looking to generate national attention for first-of-their-kind direct cash programs that they were supporting in Denver and Chicago’s Cook County. They also wanted to highlight how their technology could bridge the gap between capital and communities on the fringe throughout the United States. Firebrand worked with the AidKit executive team, local government agencies and nonprofits to design the media strategy for AidKit’s announcements, drive the program with key stakeholders and secure interviews with local and national media, as well as developing content to support AidKit’s marketing and sales efforts.
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