## **Fast-Tracking Awareness and Lead Gen at Scale  
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## Key Results

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### Created 8 ungated thought leadership assets, 5 lead generation magnets, and 2 sales enablement assets

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### Gated content assets were the first touch for 120+ leads in just two quarters

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### 1.5% of leads created via gated content assets requested a demo within 78 days — a rapid pace in an industry with an average sales cycle of 10-24 months

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### 63,000+ emails sent in the first 12 months, with a 31% YoY increase in open rate, 255% YoY increase in click-through rate, and 20% YoY increase in click-to-open rate

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### Generated nearly 1,100 subscribers in the first three months after launching a LinkedIn version of the monthly newsletter

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### Re-engaged cold leads with a targeted email campaign that averaged a 30% open rate

## Approach

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### To rapidly build and amplify a full funnel of content assets, we created a series of lead generation magnets and thought leadership assets, then used paid search and paid social to expand exposure to highly-targeted audiences and target account lists.

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### To make lead generation campaigns more efficient and scalable, we created a repeatable framework that expands on each lead generation magnet with derivative content assets and email campaigns, paid search and social amplification, and organic social promotion.

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### To accelerate leads’ journey down the funnel, we developed post-download email nurtures for all gated assets, post-attendee email nurtures for live and virtual events, and re-launched the monthly newsletter.

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### To increase website engagement, our developers expanded the blog into a full Resources section that includes blog posts, ebooks, insights guides, case studies, research reports, and webinars — and can be filtered by content type and/or sector (SMB vs. Consumer).

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