GAds Strategy for Lead Generation - Digital Marketing Case Study
Digital Marketing Case Study
Zilliz scales valuable conversions with
fundamental shift in Google Ads strategy
Zilliz, the developer of the world’s most widely adopted vector database, had established respectable Google Ads conversion metrics (conversions, cost per conversion, conversion rates) for its gated assets. However, after a deep dive into the quality of these Google Ads leads, Firebrand concluded that a specific conversion type – cloud trials – delivered higher quality leads most likely to lead to closed revenue.
This led to a foundational shift in our Google Ads strategy for lead generation to successfully target and attract users more likely to convert on this bottom-of-the-funnel call to action.
Key Results
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