Implementing On-Page SEO for Small Websites - Digital Marketing Case Study

Digital Marketing Case Study

SuiteFiles Sees Stellar Organic Search Improvement through Strategic On-Page SEO

As the creator of a digital workspace platform that improves project operations, SuiteFiles needed a bold strategy to stand out in a highly crowded space full of bigger competitors.  The answer: an aggressive amount of SEO for their small website. Firebrand immediately identified big keyword gaps between SuiteFiles and its competitors, leading to an extensive keyword gap analysis and content mapping to set up the framework for on-page optimizations. Over the course of the 12-month program, the on-page SEO changes led to improvements in all key organic search metrics — a perfect example of SEO for B2B where growth is linear in almost every single month and quarter. Smaller websites like SuiteFiles’ have fewer total URLs, so the impact of optimized pages as a total of the domain (56% were optimized for SuiteFiles) can heavily impact organic search growth through a comprehensive on page seo strategy.

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