Scale Results Through Full Google Ads Audit - Digital Marketing Case Study

Planful is the pioneer in financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately. When Firebrand conducted a comprehensive Google Ads Audit to assess the effectiveness and efficiency of an existing ads account, we uncovered that despite having a strong brand voice and a host of highly produced creative, structural challenges and settings issues prevented the messaging from reaching audiences effectively. In short, the account wasn’t scalable and couldn’t keep pace with the company’s rapid growth. Guided by the Google Ads account audit, Firebrand rebuilt the program from the ground up. By ensuring that everything from MarTech to creative execution aligned with the business goals, we achieved significant improvements, stretching the budget further and allowing Planful to compete with larger rivals.