## [A Website Refresh Isn’t a Redesign: 5 Ways Brands Evolve Without Starting Over](https://www.firebrand.marketing/2026/01/a-website-refresh-isnt-a-redesign-5-ways-brands-evolve-without-starting-over/)

by [Meghan Jordan](https://www.firebrand.marketing/author/meghanj/) | Jan 28, 2026 | [Blog](https://www.firebrand.marketing/category/blog/), [Content](https://www.firebrand.marketing/category/content/), [Design](https://www.firebrand.marketing/category/design/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/)

At some point, every brand hits the same website moment. Nothing is broken. The content is still accurate. The site still works. It just doesn’t feel like you anymore. That’s usually when teams start talking about a redesign. But more often than not, starting over...

## [Reap the Benefits of On Page SEO Practices](https://www.firebrand.marketing/2024/10/reap-the-benefits-of-on-page-seo-practices/)

by [Yasaman Sadeghi](https://www.firebrand.marketing/author/yasamans/) | Oct 30, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Design](https://www.firebrand.marketing/category/design/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [SEO](https://www.firebrand.marketing/category/seo/)

Among the many proven tactics or disciplines of holistic white-hat SEO, one absolutely critical practice is a must-have for any domain: on-page SEO or on-page optimization. What is On-page SEO and Why is It Important? On-page SEO refers to any optimization made to a...

## [5 Tips Tech Marketers Need for Better Digital Accessibility](https://www.firebrand.marketing/2024/10/5-tips-tech-marketers-need-for-better-digital-accessibility/)

by [Maura Lafferty](https://www.firebrand.marketing/author/mlaffs/) | Oct 23, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Design](https://www.firebrand.marketing/category/design/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/)

This is an important time for digital accessibility. “Javier in Frame” captured hearts at Super Bowl LVIII. Sony’s Access Controller opened more video game options following its December 2023 release. The forthcoming enforcement of the EU Accessibility Act in 2025 has...

## [No Photographers, No Problem: How AI Headshots Can Enhance Your Startup’s About Us Page](https://www.firebrand.marketing/2024/09/how-ai-headshots-can-enhance-your-startups-about-us-page/)

by [Meghan Jordan](https://www.firebrand.marketing/author/meghanj/) and [Ashley Przybyla](https://www.firebrand.marketing/author/ashleyp/) | Sep 4, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Design](https://www.firebrand.marketing/category/design/), [Marketing](https://www.firebrand.marketing/category/marketing/)

If you’re a startup founder, you’re probably juggling 87 different tasks right now and none of them involve booking a photographer for headshots. Let’s be honest — wrangling your team for a photoshoot is a logistical nightmare. You’ve got developers in hoodies,...

## [Unlocking the Soul of Your Brand](https://www.firebrand.marketing/2023/06/unlocking-the-soul-of-your-brand/)

by [Friends of Firebrand](https://www.firebrand.marketing/author/friendsoffirebrand/) | Jun 27, 2023 | [Blog](https://www.firebrand.marketing/category/blog/), [Design](https://www.firebrand.marketing/category/design/), [Friends of Firebrand](https://www.firebrand.marketing/category/friends-of-firebrand/), [Marketing](https://www.firebrand.marketing/category/marketing/), [Resources](https://www.firebrand.marketing/category/resources/)

Your brand is more than just a logo.  It’s the way your product or service comes to life for your user. And the visuals are a tool to communicate who you are and what you stand for. Sounds easy enough, but you’d be surprised how many companies pick a few pretty...

## [Senior Graphic Designer Meghan Jordan Joins Firebrand](https://www.firebrand.marketing/2021/12/senior-graphic-designer-meghan-jordan-joins-firebrand/)

by [Morgan McLintic](https://www.firebrand.marketing/author/morganm/) | Dec 21, 2021 | [Blog](https://www.firebrand.marketing/category/blog/), [Design](https://www.firebrand.marketing/category/design/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/)

One of the most essential elements in the digital marketing sphere is graphic design. It’s at the heart of  attracting, engaging, and moving prospects through the buyer journey. Great design assists marketers in representing the brand, helps customers’ decision-making...