### **Download the [Startup Marketer Outlook](https://content.www.firebrand.marketing/the-startup-marketer-outlook) today.**

Over 20 pages of exclusive data on the latest startup marketing trends, priorities, and goals. Use it to benchmark your own efforts and spark ideas for new initiatives.

In this episode of the FiredUp! podcast, the Firebrand team dives into some interesting findings from their upcoming Startup Marketer Outlook report and what this means for startup marketers going forward.

## **Morgan and Nicole discuss:**

-   -   Startup marketers are on track to meeting their 2024 growth targets with 59% of tech startup marketers reported being ahead of their targets. 
    -   AI continues to change how we optimize our content for SEO, especially now with the launch of Google’s AI Overviews and Google Gemini in Gmail.
    -   Account-based PR (ABPR) is an efficient and targeted approach to PR efforts, aligning with account-based marketing (ABM).
    -   Customer references and case studies are valuable but may require some upfront effort to obtain them.
    -   Sales and marketing must be aligned to ensure you’re bringing in high-quality leads.

_Stay tuned for the Startup Marketers Outlook report that comes out later this month!_

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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    -   [Work with Firebrand](https://www.firebrand.marketing/contact-bay-area-pr-marketing-firm/)

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