Out-of-Home Advertising for Startups in 2026 - FiredUp! Podcast

In this episode of the FiredUp! podcast, Ty Tinker shares the need for iterative planning and faster experimentation in OOH advertising and actionable steps you can take right now to bridge the gap between physical awareness and digital pipeline. 

Ty Tinker is the Director of Analytics at AdQuick, a platform for planning, executing, and measuring out-of-home advertising campaigns. He is an innovative, forward-thinking data scientist with 4 years of experience using quantitative and qualitative methods of measuring. 

Ty, Morgan, and Nicole discuss:

• Target Your “Whales” with OOH-led ABM: Move beyond generic placements. Use precision targeting to place digital billboards directly outside the corporate headquarters of your top-tier prospects, building immediate ‘around the office’ credibility for your sales team.
• Measure Offline ROI Like a Pro: Stop guessing if your billboard worked. By leveraging mobile location data, you can compare a control group of people who weren’t exposed to your ad against an exposed group, measuring the exact lift in website visits or app downloads.
• The “Billboard Effect” is Real: OOH provides a level of legitimacy that digital ads can’t buy. Seeing a brand in the physical world signals to buyers and investors that your company is established, well-funded, and here to stay.
• Leverage Creative Optimization: Don’t treat OOH as a static medium. With Digital Out-of-Home, you can run experiments with different creative versions and iterate based on performance data, just like you would with a Facebook or Google ad.

Is your marketing strategy stuck behind a screen? The most successful startups in 2026 are those that own the physical space where their customers live and work.

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