The Lost Art of B2B Product PR - FiredUp! Podcast

In this episode of the FiredUp! podcast, the firebrand team discusses the decline of traditional product reviews that is forcing companies to rethink their product PR strategies and actionable steps you can take right now to pivot the strategies your company is using to cut through the noise and stand out amongst competitors. 

Morgan, Chris and Ian discuss:

• • Making the shift from focusing on product features to framing the messaging in a way that highlights the problems that the product solves.
  • Using the data and insights generated by a product to create unique and compelling stories that showcase the product’s capabilities. 
  • The rise in alternative review channels such as influencers, industry analysts and review sites.
  • Leveraging a company’s own user conference to announce product news can maximize event impact and create a buzz for product launches.

While the approach has evolved, product PR remains an essential component of a comprehensive B2B marketing strategy, helping to maintain visibility, communicate innovation, and support broader brand messaging. What will you do to keep up with the trends?

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