# We help tech brands crush their PR and marketing goals. [Let's talk](/contact-bay-area-pr-marketing-firm/) [Learn more](javascript:void\(0\)) # The Growth Marketing and PR Agency for Tech Brands in the AI Era Grow your profile, pipeline and value. ### B2B Tech Results That Move the Needle [ ### Reaching a Key Target Persona B2B, HR tech, PR ](https://www.firebrand.marketing/case-studies/case-study-rippling-pr/) [ ### Emburse Builds Awareness with Executive Thought Leadership AI/ML, B2B, Fintech, SaaS, PR ](https://www.firebrand.marketing/case-studies/fintech-pr-case-study/) [ ### Perceptyx Becomes an Authority on the Future of Work AI/ML, B2B, HR tech, SaaS, Services, PR ](https://www.firebrand.marketing/case-studies/case-study-perceptyx-pr/) [ ### VMware sparks renewed product line interest with creative B2B social media campaign B2B, Infrastructure, SaaS, Organic Social ](https://www.firebrand.marketing/case-studies/b2b-social-media-campaign-vmware/) [See more case studies](https://www.firebrand.marketing/case-studies/) **Your integrated marketing partner for PR, content and demand generation** ### Public Relations Comms strategies that drive media coverage, reach target audiences and fuel AI search; account-based PR; engaging influencers trusted by prospects; creating tomorrow’s thought leaders ### Growth Marketing Elevate your brand and increase pipeline using the channels and tactics that work best for B2B tech marketing today: GEO/SEO, AI-enhanced paid media, and advanced analytics ### Content Marketing Fuel outreach, earn trust, and accelerate revenue with multi-channel programs that are built for B2B buying committees, discoverable by AI, and memorable for humans **Your integrated marketing partner for PR, content and demand generation** ##### Public Relations ##### Growth Marketing ##### Content Marketing Delivering metrics that matter for tech firms % increase in cloud trial conversions from paid media % YoY pipeline growth from content marketing 1 in SOV with articles in Forbes, BBC, Fox Business, Fast Company, Bloomberg Unlike siloed agencies, Firebrand’s Multiplier Marketing approach delivers compound results amid rapid changes to buyer behavior and channel performance **The Drum B2B PR Campaign of the Year Winner, 2024** **Ragan PR Daily Top Agency, 2024** **PRSA Boutique PR Agency of the Year 2023** **B2B Campaign, Distinction 2025** ## Zero-Click Marketing: 5 Winning Tactics When Nobody Clicks [By Alastair Nee](https://www.firebrand.marketing/author/alastairn/) | February 18, 2026 No clicks required: build brand influence and win customers with these zero-click marketing tactics. [Read More](https://www.firebrand.marketing/2026/02/zero-click-marketing-tactics/) ## It’s Go Time for GEO [By Morgan McLintic](https://www.firebrand.marketing/author/morganm/) | February 11, 2026 AI search has reshaped B2B buying. See what’s working in GEO now — and why waiting is the riskiest move. [Read More](https://www.firebrand.marketing/2026/02/its-go-time-for-geo/) ## What B2B Buyers Really Need from Your Content in 2026 [By Nicole Pytel](https://www.firebrand.marketing/author/nicolep/) | February 4, 2026 Your content should help buyers see a clear path forward — and feel confident choosing it. [Read More](https://www.firebrand.marketing/2026/02/what-b2b-buyers-really-need-from-your-content-in-2026/) No results found. [By Meghan Jordan](https://www.firebrand.marketing/author/meghanj/) | February 19, 2026 AI search is rewriting tech marketing—here’s how to prove impact before your next board meeting. [Read More](https://www.firebrand.marketing/podcast/burning-questions-about-tech-marketing/) [By Meghan Jordan](https://www.firebrand.marketing/author/meghanj/) | February 12, 2026 Executive visibility and rapid response PR are the real growth levers for 2026. [Read More](https://www.firebrand.marketing/podcast/go-to-pr-strategies-for-2026/) [By Meghan Jordan](https://www.firebrand.marketing/author/meghanj/) | February 5, 2026 How modern out-of-home advertising helps startups cut through digital fatigue and drive measurable growth in 2026. [Read More](https://www.firebrand.marketing/podcast/out-of-home-advertising-for-startups-2026/) No results found. **SERVICES** ##### Public Relations - - Messaging - Media relations - Influencer / analyst relations - Social media - Speaking / awards programs - Executive visibility - Account-based PR ##### Growth Marketing - - SEO/GEO (Generative Engine Optimization) - Paid Media (PPC) - Account-based Marketing - Creative Brand Awareness - Custom Landing Pages - Rapid Experimentation & A/B Testing - Advanced Analytics & Dashboard Creation ##### Content Marketing - - Brand awareness - Thought leadership - Lead generation - Sales enablement - Email marketing - Video marketing - Interactive content **In their words** “Many PR firms claim to be integrated marketing and PR firms but rarely live up to that claim. Firebrand defines integrated PR and marketing with competencies that span PR, web content, search marketing and optimization, and social media.” _Chandra Sekar_ _CMO, AppOmni_ “Firebrand has been a strong strategic content partner over the years and we’re seeing tangible marketing success as a result of our close collaboration. The team brings great ideas forward and has become, in essence, an extension of the Marketing organization that continues to demystify key topics in cybersecurity with a goal to make the internet safer for individuals and businesses alike.” Abby Guha Senior Vice President, Product & Customer Marketing, Yubico “I’m a big fan of this team. They do excellent work from content, to campaigns, to earned media. Solid, solid team at Firebrand.” _Clinton Bonner __VP of Marketing, Launch by NTT DATA_ “Marketing for startups is a blend of art and science. You need creativity and vision, as well as deep practical experience to know what works at each stage. The Firebrand team understood our space, brought ideas and energy, as well as the ability to drive the process and execute.” _Rich Taylor_ _Head of Marketing, Mattermost_ “Firebrand was right in the trenches with us, giving counsel, driving the PR program and bringing us opps. We were soon able to punch above our weight positioning alongside unicorn competitors. Can’t ask for more than that.” _Adam Harris_ _CMO, Copper Banking_ “Firebrand’s forward-thinking approach to using Google Ads for B2B has not only helped us to grow brand awareness and drive more leads, but helped us to hone in on generating more high quality leads – especially through remarketing ad campaigns.” _Julia Angell_ _Senior Director of Marketing, ScyllaDB_ “Firebrand’s content team consistently nails our executive leadership team’s voice. The consistent and skillful nature of Firebrand’s media insights and relationships has increased our reputation with finance writers at national outlets Emburse had not previously worked with.” _Tim Wheatcroft Senior Director of Corporate Communications, Emburse_ [1](#)[2](#)[3](#)[4](#)[5](#)[6](#)[7](#) ## Plugged into the leading marketing tech stack Benchmark your content strategy with this interactive tool. See what leaders' campaigns look like, discover any gaps, and prioritize what to fix for better performance and bigger impact. [Read More](https://www.firebrand.marketing/resources/benchmark-your-content-marketing-strategy/) Build a smarter, faster content engine with this practical action plan. Learn how to scale your content operations, convert leads, and integrate with PR, SEO, and paid for maximum impact. [Read More](https://www.firebrand.marketing/resources/high-impact-content-marketing-a-guide-for-b2b-tech-brands/) Master Google Ads with Firebrand’s guide for startups. Learn effective strategies to maximize ROI and grow your business through targeted, data-driven campaigns. Get the guide. [Read More](https://www.firebrand.marketing/resources/guide-to-google-ads-for-b2b-tech/) No results found. **Ready to outshine your competitors?** Contact us to crush your marketing goals. [Contact](/contact)