account-based marketing Archives - Firebrand Communications
by Alastair Nee | Nov 12, 2024 | Blog, Business, Digital Marketing, Marketing
Originally published on 09/12/2024Updated on 11/12/2024 to include details on ABM reporting In case you didn’t notice, we are in the midst of a seismic shift in strategy for how digital advertising for B2B companies is conducted. I am, of course, referring to...
by Morgan McLintic | Oct 16, 2024 | Blog, Business, Digital Marketing, Marketing, PR
We’re now seeing more B2B startups adopt Account-Based Marketing (ABM). Once they have product-market fit, and a defined, repeatable sales motion with a clear ICP, they can start to narrow down on a target audience with confidence. Startups have limited resources, so...
by Morgan McLintic | Apr 22, 2024 | Blog, Business, Digital Marketing, Marketing, PR
In today’s tech marketing circles, efficiency is the name of the game. And there’s one strategy that 97% of marketers say delivers higher Return on Investment than others: Account-Based Marketing (ABM). ABM is a strategic approach to marketing, in which brands target...