copywriting Archives - Firebrand Communications
by Joel Engardio | Jan 11, 2019 | Blog, Content, Digital Marketing, PR, Resources
The great American novelist and humorist Mark Twain lived before the advent of blogs, but his view on writing length still resonates today: “I didn’t have time to write a short letter,” he famously said. “So I wrote a long one instead.” Writing succinctly takes...
by Morgan McLintic | Jul 22, 2016 | Blog, Content, PR
Storytelling is important – it captures attention and drives action. Humans are hardwired to focus on stories, not facts. When we hear or watch a story, it triggers increased blood flow to multiple areas of our brains. Our brains recognize the narrative and...