## [When to Gate Your Content – And When to Set it Free](https://www.firebrand.marketing/2022/08/when-to-gate-your-content-and-when-to-set-it-free/)

by [Morgan McLintic](https://www.firebrand.marketing/author/morganm/) | Aug 23, 2022 | [Blog](https://www.firebrand.marketing/category/blog/), [Content](https://www.firebrand.marketing/category/content/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/)

Gated vs ungated content is a surprisingly fiery debate.  The ungated camp argues that ungated content casts a wider net, and offers the opportunity for wider distribution, creating more purchase opportunities. Some developers even feel content-gating is too...

## [10 Quick Tips for LinkedIn B2B Lead Generation](https://www.firebrand.marketing/2022/08/10-quick-tips-for-b2b-linkedin-lead-generation/)

by [Alastair Nee](https://www.firebrand.marketing/author/alastairn/) | Aug 1, 2022 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [PPC](https://www.firebrand.marketing/category/ppc/)

Most savvy B2B marketers will agree that LinkedIn B2B lead generation is one of the most successful tools in their digital marketing kit. Just look at the data – 96% of B2B marketers used LinkedIn to distribute content and 80% of B2B marketers put paid media spend...

## [6 Surefire Ways of Using Humor in Marketing for Your Brand](https://www.firebrand.marketing/2022/07/6-surefire-ways-of-using-humor-in-marketing-for-your-brand/)

by [Maura Lafferty](https://www.firebrand.marketing/author/mlaffs/) | Jul 18, 2022 | [Blog](https://www.firebrand.marketing/category/blog/), [Content](https://www.firebrand.marketing/category/content/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [PR](https://www.firebrand.marketing/category/pr/)

Gretchen Rubin and Oracle recently teamed up on a study that highlights some curious facts: 91% percent of people globally prefer brands with humor, yet 95% of business leaders fear using humorous marketing in consumer interactions. The report also found that 45% of...

## [How Google Display Ads Drive Marketing Results for B2B Startups](https://www.firebrand.marketing/2021/11/how-google-display-ads-drive-marketing-results-for-b2b/)

by [Alastair Nee](https://www.firebrand.marketing/author/alastairn/) | Nov 5, 2021 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [PPC](https://www.firebrand.marketing/category/ppc/)

Between competing with established vendors and standing out against the throngs of noisy competitors, it can be hard for B2B startups to even show up on a potential customer’s radar, let alone make a conversion. Gone are the days when a really great product could sell...