marketing strategy Archives - Firebrand Communications

Applying the “BRAVING” model to Brand Trust

In 2018, bestselling author and University of Houston research professor Dr. Brené Brown created what she calls the BRAVING inventory. It breaks down the concept of trust into seven elements – Boundaries, Reliability, Accountability, Vault, Integrity,...

Your Olympics-Inspired Playbook for Startup Marketing Gold

Bonjour! Now that the 2024 Olympic Games are underway in Paris, we couldn’t resist mixing in a little bit of fun with our startup marketing advice. After all, startup marketing and sports aren’t all that different; they both require lots of strength and agility. So...