## [Evaluating The News Value of Your Announcement](https://www.firebrand.marketing/2019/04/evaluating-the-news-value-of-your-announcement/)

by [Maura Lafferty](https://www.firebrand.marketing/author/mlaffs/) | Apr 26, 2019 | [Blog](https://www.firebrand.marketing/category/blog/), [PR](https://www.firebrand.marketing/category/pr/), [Resources](https://www.firebrand.marketing/category/resources/)

Every startup wants to make news. But how much should you expect from a corporate update, product launch or even your funding round? You want to be ambitious with your media goals but also have realistic expectations about media coverage. But how? There are lots of...