## [Understanding the Value of Assisted Conversions](https://www.firebrand.marketing/2020/12/understanding-the-value-of-assisted-conversions/)

by [Shane Jordan](https://www.firebrand.marketing/author/shanej/) | Dec 7, 2020 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [PR](https://www.firebrand.marketing/category/pr/), [SEO](https://www.firebrand.marketing/category/seo/)

Think back to the last time you purchased a pair of headphones or earbuds online. Did you type “earbuds” into Google and click to purchase from the first search ad that popped up? Probably not. I bet you checked out a few brands, styles and colors before settling on...

## [Understanding the Importance of Quality Score in PPC Advertising](https://www.firebrand.marketing/2017/09/quality-score-ppc-advertising/)

by [Alastair Nee](https://www.firebrand.marketing/author/alastairn/) | Sep 11, 2017 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Content](https://www.firebrand.marketing/category/content/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [Resources](https://www.firebrand.marketing/category/resources/)

As a Digital Marketing Manager in an agency environment, finding new insights on ad optimization for clients is critical to maximizing their effectiveness. There is a plethora of information online when it comes to optimizing Adwords ads, which gives you many more...