## [Can PR Help with AI Search?](https://www.firebrand.marketing/2025/03/can-pr-help-with-ai-search/)

by [Morgan McLintic](https://www.firebrand.marketing/author/morganm/) | Mar 19, 2025 | [AI Tools](https://www.firebrand.marketing/category/ai-tools/), [Blog](https://www.firebrand.marketing/category/blog/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PR](https://www.firebrand.marketing/category/pr/)

Updated on 01/13/2026Organic traffic is going down for many startup sites. For those without large paid media programs, this is a problem since organic is the primary source of traffic. Why is it going down? Buyers might be searching less as they are distracted by...