## [SEO in Transition: Embracing Google’s AI Overviews and Search Generative Experience](https://www.firebrand.marketing/2024/05/google-ai-overviews-and-search-generative-experience/)

by [Alastair Nee](https://www.firebrand.marketing/author/alastairn/) | May 29, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [SEO](https://www.firebrand.marketing/category/seo/)

In a move long-dreaded by SEO professionals, Google Search Generative Experience (SGE) is moving out of its experimental phase in Search Labs and entering the public domain with the rollout of AI Overviews. While these innovative AI-generated summaries are set to...