startup Archives - Firebrand Communications

Marketing your startup in a pandemic

Startup marketers are in uncharted territory. Since the pandemic started, you’ve changed your messaging, added a COVID-19 response page to your website, cancelled your events, and reworked your budget. But now you’re left with a hole in the lead funnel. So how do you...

Firebrand turns one: Lessons about starting a marketing agency

Firebrand has reached its first birthday. Today we are a team of five with a roster of six hot tech startups. We’re now a ‘boutique’ and have survived year one! That alone feels like a milestone. I could write a wistful post about our journey but that feels like an...

Five more lessons from starting a PR agency

As you know we’re starting a PR agency. So far things are going well – we’re working with some wonderful clients, with a clutch of exciting prospects and had a huge number of applicants to our open rec, giving us a talent pipeline. We had encouraging...

Social impact startups on the rise

Media coverage and chatter about “Valley douchebags” have raised eyebrows about tech’s role in San Francisco. While some have inspired the stereotype, the spirit of altruism and social impact is actually alive and well throughout the tech ecosystem. We enjoyed...

Five lessons from starting a new PR firm

1. Jump and people will catch you I get asked which clients I took from my former agency, and the answer is – none. Non-solicits aside, it’s not the legacy I wanted after building the firm for 20 years. Plus ten points for moral rectitude, minus several hundred...