## [AI Press Release Optimization: GEO Strategy Best Practices](https://www.firebrand.marketing/2025/07/ai-press-release-optimization/)

by [Lucy Allen](https://www.firebrand.marketing/author/lucyallen/) | Jul 30, 2025 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Content](https://www.firebrand.marketing/category/content/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/)

Updated on 01/13/2026Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in...

## [What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage](https://www.firebrand.marketing/2025/07/how-to-choose-a-pr-agency-that-delivers-results/)

by [Lucy Allen](https://www.firebrand.marketing/author/lucyallen/) | Jul 16, 2025 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Content](https://www.firebrand.marketing/category/content/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/)

Updated on 01/13/2026“Can you get us into the Wall Street Journal?” As a PR agency, we get this question (or one very much like it) from prospects fairly often. The answer is usually “maaaaybe, it depends….” It depends on a whole host of factors. Who you are. What...

## [Five Content Assets Every Startup Needs](https://www.firebrand.marketing/2020/07/five-content-assets-every-startup-needs/)

by [Lucy Allen](https://www.firebrand.marketing/author/lucyallen/) | Jul 15, 2020 | [Blog](https://www.firebrand.marketing/category/blog/), [Content](https://www.firebrand.marketing/category/content/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Resources](https://www.firebrand.marketing/category/resources/)

Content is the fuel of every marketing campaign. You know that already. But creating content can be time-consuming and, for resource-strapped startups, that’s a problem. You don’t have an infinite capacity to create content, so what should you do?  Through...