## [The Tech & Media Culture Awards No One Asked For But We’re Delivering Anyway](https://www.firebrand.marketing/2024/01/2023-highs-and-lows-in-b2b-tech-and-media/)

by [Kristina Leal](https://www.firebrand.marketing/author/kristinal/) and [Theresa Carper](https://www.firebrand.marketing/author/theresac/) | Jan 2, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PR](https://www.firebrand.marketing/category/pr/)

Welcome to the Firebrand Tech & Media Culture Awards 2023, where we’re taking a break from writing useful content to reflect on the chaos and trends that defined our little corner of the universe.  To be clear, this isn’t exactly a year-end round-up (this is much...

## [Five Content Assets Every Startup Needs](https://www.firebrand.marketing/2020/07/five-content-assets-every-startup-needs/)

by [Lucy Allen](https://www.firebrand.marketing/author/lucyallen/) | Jul 15, 2020 | [Blog](https://www.firebrand.marketing/category/blog/), [Content](https://www.firebrand.marketing/category/content/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Resources](https://www.firebrand.marketing/category/resources/)

Content is the fuel of every marketing campaign. You know that already. But creating content can be time-consuming and, for resource-strapped startups, that’s a problem. You don’t have an infinite capacity to create content, so what should you do?  Through...